Investing Basics

Growth investing explained
Growth investing means backing companies expected to grow faster than the market. Here is how it works, how to spot…

Value investing explained
Value investing means buying good companies for less than they are worth, then waiting. Here is how it works and…

High yielding shares and income investing: a UK guide
How dividend income works in the UK, what yield really means, and how to spot the dividend trap that catches…

Buy and hold — the simplest investing strategy explained
Buy and hold is the most straightforward investing strategy there is. Here is why it works, when it falls short,…

Diversification — why not putting all your eggs in one basket matters
Most investors know instinctively not to bet everything on one company. Here is what diversification actually means for UK investors,…

Understanding Risk and Reward in Investing
Every investment involves a trade-off between risk and potential return. Here is how to understand the relationship and work out…

Types of Shares: Ordinary, Preference and Deferred
Not all shares are the same. Ordinary, preference and deferred shares each carry different rights. Here is what every UK…

Types of stockbroker: which one do you need?
Execution-only, advisory or discretionary: the three types of stockbroker explained in plain English, with guidance on which is right for…

The Players: Private Investors, Institutions, Market Makers
Who is actually in the stock market and what are they doing? From private investors to pension funds, hedge funds…

What Is the Secondary Market and Why It Matters
The secondary market is where shares trade between investors, not companies. Here is how it works, why liquidity matters, and…