Investing Basics

High yielding shares and income investing: a UK guide
A plain English guide to high yielding shares, dividend income, yield traps, ex-dividend dates and UK tax wrappers.

Buy and hold: the simplest investing strategy
A plain English guide to buy and hold investing, long-term discipline, diversification, costs and why patience still needs review.

Diversification investing: why spreading risk matters
A plain English guide to diversification investing, spreading risk across assets, sectors and regions, and avoiding false comfort.

Risk and reward: how investing trade-offs work
A plain English guide to risk and reward in investing, including volatility, time horizon, diversification and the trade-offs investors face.

Types of Shares: Ordinary, Preference and Deferred
A plain English guide to ordinary, preference and deferred shares, and why share rights matter before UK investors buy.

Types of stockbroker: which one do you need?
Compare types of stockbroker, costs and service levels before choosing an execution-only, advisory or discretionary account.

Market participants: who really moves share prices
Market participants explained in plain English: who trades shares, why size matters, and how brokers, funds and market makers affect…

Secondary Market: A Plain English Guide
A plain English guide to the secondary market, where existing shares and bonds change hands after first issue, and why…

What Is a P/E Ratio? A Plain English Guide
A plain English guide to the P/E ratio, showing what price-to-earnings means, when it helps investors, and when it can…

What is the primary market?
Every time a company floats on the stock market, something important happens that most private investors never think much about.…